Media Studies (Key Stage 4)

Year 10

Focus

Autumn	Spring	Summer
An ever-changing industry and audience: Music and Radio * Black Pink * Arctic Monkeys * Black Pink: The Game * Radio 1 Launch Show * Kiss Breakfast Students will study how media audience’s expectations have changed over time in their consumption of music as a product. They will be able to explain the rise of globalism and the comparison between a Korean manufactured band and a UK indie example. They will learn about the change in listening habits and how this has impacted media producers’ decisions in how music is marketed. They will study the changing role of the teenager through social and historical contexts from the 1960s to now. Scandal and Social activism: The Press and Online, Social and Participatory media * The Times * The Mirror * Marcus Rashford * Kim Kardashian Students will study two newspaper products and the industry behind the press. They will explore audiences’ changing relationship with newspapers and the rise of social media. They will analyse media language in newspapers and how this conveys meaning to an audience. Students will learn about the Post Office Scandal as part of their study of these newspaper products. They will explore how celebrities interact with their fans through social media and how they market themselves as a brand through sponsorships with different companies. They will also explore how celebrities can use their influence for social change through Marcus Rashford’s campaign for free school meals during the pandemic.	Identifying and targeting audiences in Advertising and the Film Industry Represent advert NHS * Galaxy Advert (2014) * OMO Print advert (1955) * I Daniel Blake (Industry only) * Black Widow (Industry only) Students will learn how media language and media products are constructed to appeal to specific demographics to sell a product or raise public awareness with semiotic analysis and codes/conventions of media products. They will understand the cultural contexts behind blood donation in the BAME community and the need for the NHS to advertise to this specific demographic. They will learn about the concentration of media ownership and the representation of demographics in film. They will study the different marketing strategies between an independent, British film and a Hollywood blockbuster. Representations of Reality in Magazines and Television * His Dark Materials (The City of Magpies) * Dr Who (Pilot Episode) * Tatler * Heat Student will explore the representation of reality and different people/characters in television and magazine products. They will study the difference in genre between the front page of an upmarket lifestyle magazine and a celebrity gossip magazine and how they present their related stories. They will explore the concept of celebrity and Propp’s character types. They will learn about the industry behind television including the role of the BBC and the globalised nature of streaming services. They will explore how television has changed dramatically and with that the expectations of the audience, including technology, presentations of characters and complexity of narrative (Todorov).	NEA Focus – TBC March 2025 Students will work to complete the Non-Exam Assessment (NEA) component of their GCSE in the Summer term. This is worth a total of 30% of their overall grade. The NEA briefs will be published in March 2025. Teaching will very much depend on the product chosen for construction for the NEA. Students will learn about the conventions of the chosen media product, including genre and form, the target audience for their product and the production techniques, including codes, symbols, connotations and camera angles/shot styles to create a convincing product that would be of great interest to a target audience. They will use or subvert existing stereotypes to create representations in their media product that would be of interest to their target audience. Students will have to work towards a minimum set of requirements in the creation of their NEA and meet requirements of a pre-set brief published by the exam board.

Year 11

Focus

Autumn	Spring	Summer
This is a new course and we do not currently have any Year 11 students studying Media Studies. The Year 11 curriculum will revisit the close study products and theories in preparation for the summer exam series.	This is a new course and we do not currently have any Year 11 students studying Media Studies. The Year 11 curriculum will revisit the close study products and theories in preparation for the summer exam series.	This is a new course and we do not currently have any Year 11 students studying Media Studies. The Year 11 curriculum will revisit the close study products and theories in preparation for the summer exam series.

Exam Board

AQA

Paper 1 Media One – 1 hour and 30 minutes (35% of overall grade)

Paper 2 Media Two (Including an unseen extract from the television close study products) – 1 hour 30 minutes (35% of overall grade)

Coursework requirements and deadlines:

NEA (Briefs TBC) (30% of overall grade)

Students must meet the minimum requirements of the brief and create a convincing media product that would be of interest to the target audience. They must write a 300-word statement of intent that outlines their intention prior to the creation of the media product.

Revision Guides

GCSE AQA Media Studies Student book, Revision Guide Revised Edition (Illuminate publishing)

Useful Links/Websites

BBC BITESIZE